“That was awesome!” Really? Any more, I’m not sure exactly what that means.
Awesome, used like this, is a descriptor, a label, a name. What does awesome mean? It should have a definite meaning, but unfortunately today it means what we think it means. Oh yeah, it has a dictionary definition but we think the dictionary is out of touch with today’s modern usage. If you rely on the dictionary meaning you will communicate with about 5% of the population. (If you are curious, look up the definition of awesome, you might be surprised).
Standards are low. But, what is my evidence of low standards? The abysmal way in which we use the word awesome. If you can get enough people to repeat and buy into your new definition, it will stick in everyone’s mind and it will become the default definition.
Before we realize it, we begin using awesome in a careless way, almost as a by-phrase that really means nothing.
How was your trip? Awesome!
Want a cherry popsicle? Awesome!
This is free. Awesome!
Low standards. For some, that is awesome.
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